1) Not understanding the benefits.

2) Put off by camera manuals which are too large and full of many unnecessary features.

So what are the benefits...

...every form of light whether natural or artificial has a colour, and this can have a very significant effect on your photographs. The studio lights are no exception, so if we go through the very quick and simple process of setting a 'custom white balance' on your camera, then all your photographs will be 'colour accurate'.

How do you set a 'custom white balance'...

...once you know the specific process for setting a 'custom white balance' on your own camera (unfortunately it is different on every model of camera, so you will need to read your manual), the whole process should take no longer than a minute. Compare that to spending ages in Photoshop colour correcting your images, then you too will discover that the ability to set a 'custom white balance' is one of the greatest features of a good quality digital camera.

If you have any problems learning how to set the 'custom white balance, then please bring your camera manual to the studio with you and we will learn how to do it together.

Note: You could of course use the 'flash' white balance setting (one of the pre-set options) but this is often a long way short of colour correct.

Some people advocate taking photographs in RAW rather than the standard JPEG format and state that setting the colour balance does not then matter. I won't go into the arguments here but suffice to say that this concept seems rather strange to me.